Social Copy
Launch Copy
Product Copy
The best compliments usually start with: "Where did you get those?"
Wolfspout specialises in the kind of frames that spark exactly that reaction. I was brought in to support the launch of their collaboration with FRĒDA SALVADOR, translating vibrant designs and Mediterranean influences into copy with equal amounts of confidence and charm.
Product Description
Introducing the Georgie, our newest and most flattering frame yet. With a rounded silhouette and eye-catching details, they're guaranteed to attract compliments from friends, strangers and the occasional ex who suddenly remembers your number.
IG Caption
It’s official: Frēda Salvador and Wolfspout are taking things public. Compliments are simmering as we speak.
Collab Intro
FRĒDA SALVADOR, the artisanal line of contemporary shoes and accessories, has partnered with the emerging sunglasses brand Wolfspout for an exciting new collection that captures the essence of summer. Meet the Georgie Collection: classic round frames dressed in vibrant acetates that refuse to blend in. Shades like Amaro Breeze and Olive Twist borrow their cues from after-dinner aperitivos and long Mediterranean afternoons.
This collaboration is the brainchild of founders Megan Papay and Cristina Palomo-Nelson, fueled by their passion for collaborating with fellow female visionaries who fuse everyday fashion with self-expression and ethical values. Wolfspout's founders, Danielle McWaters and Lauren Meeker, introduced their brand in 2023 with a mission to create out-of-the-ordinary yet easy-to-wear frames that guarantee compliments. Mark your calendars—the collection officially launches online and in-store on Friday, June 14th.
Agency: Designsake Studio
