Concept I: Doing Things

Our hands are constantly up to something. From grabbing every wine bottle in the supermarket to tapping PIN pads and lift buttons, they're constantly collecting unwanted passengers. Pretty gross when you think about how many fingers got there before your PIN code did. That's where byebyebad comes in. We're fighting the bad guys you shake hands with every day. The good ones can stay.

Introducing Totarol™. 100 million years of antibacterial know-how, sustainably sourced from New Zealand's oldest tree. P.S. Trees are for hugging. None were harmed in the process, obviously.

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• Navigating the good, the bad and the ugly side of bacteria.

• 24-hour heavy germ lifting with a skin-friendly policy.

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Learn what Totarol™ and dinosaurs have in common at byebyebad.com

Concept II: Good vs Bad

Plot twist: not all bacteria are villains. Good bacteria are just stuck with a bad reputation. Our job? Separating the saints from the sinners, all while making sure your hands stay squeaky clean.

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• We're bad news for bad bacteria. Don’t worry, the good guys can stay.

• We're breaking up with bad germs. No tissues necessary.

• We’ve only got bad germs on our radar. We’re keeping the good bacteria safe.

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Learn to love good bacteria the right way at byebyebad.com

Concept III: The Bad Germ Policy

We may not be the antidote for a broken heart, but if you're serious about cutting more bad things from your life, you can always rely on our "bye-bye to bad germs" policy.

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• We can't save you from bad decisions but we can save you from bad germs.

• We can't save you from bad break-ups but we can break up with bad bacteria.

• We can't save you from a weekend with the in-laws but we can save you from bad germs.

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Get 24 hours of protection from the bad guys at byebyebad.com