Naming
Social Media
Website Copy
Northern Europe's first razor subscription brand turned heads the moment it arrived. In an industry petrified of even a stray body hair, Estrid flipped the script, redefining our relationship with the fluff and fuzz Mother Nature blessed us with. I helped sharpen that message with playful copy designed to stand out in a category full of empty promises and smooth-skin clichés.
IG BIO
Celebrating body hair in all its fluffy, shaggy and fuzzy glory.
Welcome Email
Subject line
Cha-ching! You’re in.
Pre-header
Warning: soft and fuzzy inbox hugs loading.
Headline
*drum roll please*
Body
Welcome to our self-love club. Sit back, relax, and keep your eyes open for future breaks (hello ASMR ☁️) from reality + shaving tips and the occasional fluffy surprise.
[picture of dog with sheet mask] Psst, this could be you soon. In the meantime... stay fuzzy, shaggy or smooth – whichever feels good to you.
Blog Post Sample
Shaving your legs for the first time is a pretty big deal. So who taught you? Your mum? Sister? Best friend? Their intentions were good, but their technique? Let's just say we've all learned the hard way. Armed with little more than blind confidence and a razor, we figured it out as we went. Cue the nicks, the razor burn and the occasional bathroom bloodbath that gave shaving a worse reputation than it deserved.
Whether you're picking up a razor for the first time or you've been shaving for years, these tips will help make every shave a smoother one.
