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This no-nonsense skincare brand needed a voice to match its formulas: smart, approachable and refreshingly free of fluff. I named hero products, reworked product descriptions and gave everything from packaging to web copy a personality transplant.
Take a sip [product description]
Your skin called. It wants a drink.
This hydrating toner does exactly what it says on the bottle, replenishing moisture while helping your skin hold onto it for longer. Powered by hyaluronic acid, Sodium PCA and Glutamic Acid, it leaves skin feeling plump, comfortable and refreshed from the very first use.
Amino acids and lactobionic acid lend a helping hand too, supporting your skin barrier and keeping hydration levels exactly where they should be. Consider it the skincare equivalent of carrying a water bottle everywhere.
Chill Mode [social]
Your skin has officially requested a day off.
Meet Chill Mode, the sheet mask that knows when your skin has had enough. Packed with marine extracts, botanical ingredients and ceramides, it helps soothe dryness, calm sensitivity and bring stressed-out skin back to its senses.
Think of it as thirty minutes of peace and quiet for your face. The result? Skin that feels cool, calm and considerably less dramatic.
Head to our website to make it part of your weekly wind-down routine.
Lift me up [social]
Running low on radiance? We've got you.
Lift Me Up combines Vitamin C, Tranexamic Acid and Oligopeptide-68 with brightening favourites like liquorice root extract and niacinamide to help tackle dullness, uneven tone and signs of sun damage.
In less than 30 minutes, skin looks brighter, smoother and noticeably more awake. Like a good night's sleep, except considerably faster.
