Web Copy
Packaging Copy
Behind every spice blend, pantry staple and family recipe sits generations of tradition. I created copy across web, email and product packaging that helped make that heritage feel relevant, approachable and deliciously hard to resist.
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An East + West side story.
They say good things come to those who wait. We disagree. They come to those who spread heritage as thick as they would our Signature Harissa. So, when we got the opportunity to work with Hayden Flour Mills, there was no need to 'sleep on it'.
Two families. Three flavour combinations. A lifetime’s worth of legacy. Forget the wheat tins you grew up with. These crackers will leave the bread aisle green with envy.
Product description - Matbucha
Slowly simmered for six hours with Jersey tomatoes, preserved lemons and green chillies, our Matbucha is rich, bright and deeply savoury. Destined to be drizzled, spread or scooped onto just about anything. And yes, eating it straight from the jar is perfectly acceptable too.
