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TINY FRUITS
TINY FRUITS

Every time you lock eyes with a screen, brands start lining up. Each wanting something from you. Your attention, your data, a bit of trust you haven’t decided to give yet.


It doesn’t take long before it all starts to sound the same. You can predict the next line. Your brain clocks out.


Your audience does the same. They’re smart. Which is great. Unless you’re bluffing. They can smell bullshit from miles away.


That’s when the right words matter.

Pull up a chair. I’ll choose them carefully.

Every time you lock eyes with a screen, brands start lining up. Each wanting something from you. Your attention, your data, a bit of trust you haven’t decided to give yet.


It doesn’t take long before it all starts to sound the same. You can predict the next line. Your brain clocks out.


Your audience does the same. They’re smart. Which is great. Unless you’re bluffing. They can smell bullshit from miles away.


That’s when the right words matter. Pull up a chair. I’ll choose them carefully.

hi, i'm stasja. it's so nice to meet you.

The thinking

Every word sets something in motion. Most brands forget to ask where it’s going.

Naming

A name is the first decision your brand makes. Get it right and everything else has somewhere to land.


I create names with meaning built in. Names people remember, repeat and grow into. Clear enough to stand for something. Flexible enough not to box you in later.

Tone of Voice

Some brands sound like themselves straight away.
Others keep talking, hoping it’ll click.


I help brands sound like themselves instead of chasing whatever’s loud right now. You end up with a voice you can actually use, recognise and return to without starting from scratch every time.

Copywriting

Great copy doesn’t just describe a product. It reframes it.


Apple didn’t sell computers. It sold freedom, creativity and a new way of thinking. That’s the work I care about. Writing that earns attention, shifts perspective and gives people a reason to care, not just something to buy.

THE PRACTICE

A one-person studio powered by curiosity, strategy and a strict rule that every word has to justify itself.

clients

Estrid

Hello Klean

The Grey

Twice

Jungmaven

&LIVY

Metal Alchemist

Partake

Phew

Dirty Birdy

April

Sardine

CPRESS

New York Shuk

Kennaland

RAD

Industries

Travel

Sports & Fitness

Media & Entertainment

Beauty

Food & Beverage

Health & Wellness

Apparel & Lifestyle

Home Goods

Hospitality

What I do

I start with the thinking, then decide what’s worth saying. Naming that sets the direction. A voice built to be heard. Copy that people recognise themselves in.

Brand Language

Naming

Brand voice

Messaging framework

Brand story

Culture & internal language

Brand principles

Applied Copy

Website copy

Packaging copy

Campaign & launch copy

Social & content copy

Editorial & long-form

Advertising & paid copy

FAQ’s

So, what kind of brands do you usually work with?

I mainly work with CPG brands that have a story to tell and a point of view behind what they make.The kind where values show up in decisions, not just in a sustainability paragraph no one reads. Words are powerful tools, and in a capitalist world, I like to use mine with intention. I’m in the business of persuasion, but never at the cost of integrity.

Do you do naming and brand voice too, or is it mostly copy?

All three. Sometimes that means starting from scratch with a name and a voice that can carry some weight. Other times it means stepping in once things exist and making them sharper, clearer and more consistent. The work adapts. The intention stays the same.

What does working together actually look like?

It starts with a proper brand questionnaire. Then we talk. I ask questions, you do too. From there, I research, write, share a first draft and refine based on feedback. It’s structured, but never rigid.

Do you work more with startups or established brands?

Both startups and established brands. Startups bring momentum and big questions. Established brands bring history and constraints that force better thinking. Both keep things interesting in different ways.

How long does this usually take, realistically?

Most projects run between four and six weeks, depending on scope and feedback timing. I’ll always be clear upfront if something needs more or less time.

How hands-on do I need to be?

As involved as you’re comfortable with. You don’t need to hover, but good feedback makes a real difference, especially during refinement. When clients care about the words, it shows in the final result.

What’s the simplest way to get the ball rolling?

Fill out the contact form and say hello. We’ll figure out the rest from there.

FAQ’s

So, what kind of brands do you usually work with?

I mainly work with CPG brands that have a story to tell and a point of view behind what they make.The kind where values show up in decisions, not just in a sustainability paragraph no one reads. Words are powerful tools, and in a capitalist world, I like to use mine with intention. I’m in the business of persuasion, but never at the cost of integrity.

Do you do naming and brand voice too, or is it mostly copy?

All three. Sometimes that means starting from scratch with a name and a voice that can carry some weight. Other times it means stepping in once things exist and making them sharper, clearer and more consistent. The work adapts. The intention stays the same.

What does working together actually look like?

It starts with a proper brand questionnaire. Then we talk. I ask questions, you do too. From there, I research, write, share a first draft and refine based on feedback. It’s structured, but never rigid.

Do you work more with startups or established brands?

Both startups and established brands. Startups bring momentum and big questions. Established brands bring history and constraints that force better thinking. Both keep things interesting in different ways.

How long does this usually take, realistically?

Most projects run between four and six weeks, depending on scope and feedback timing. I’ll always be clear upfront if something needs more or less time.

How hands-on do I need to be?

As involved as you’re comfortable with. You don’t need to hover, but good feedback makes a real difference, especially during refinement. When clients care about the words, it shows in the final result.

What’s the simplest way to get the ball rolling?

Fill out the contact form and say hello. We’ll figure out the rest from there.

FAQ’s

So, what kind of brands do you usually work with?

I mainly work with CPG brands that have a story to tell and a point of view behind what they make.The kind where values show up in decisions, not just in a sustainability paragraph no one reads. Words are powerful tools, and in a capitalist world, I like to use mine with intention. I’m in the business of persuasion, but never at the cost of integrity.

Do you do naming and brand voice too, or is it mostly copy?

All three. Sometimes that means starting from scratch with a name and a voice that can carry some weight. Other times it means stepping in once things exist and making them sharper, clearer and more consistent. The work adapts. The intention stays the same.

What does working together actually look like?

It starts with a proper brand questionnaire. Then we talk. I ask questions, you do too. From there, I research, write, share a first draft and refine based on feedback. It’s structured, but never rigid.

Do you work more with startups or established brands?

Both startups and established brands. Startups bring momentum and big questions. Established brands bring history and constraints that force better thinking. Both keep things interesting in different ways.

How long does this usually take, realistically?

Most projects run between four and six weeks, depending on scope and feedback timing. I’ll always be clear upfront if something needs more or less time.

How hands-on do I need to be?

As involved as you’re comfortable with. You don’t need to hover, but good feedback makes a real difference, especially during refinement. When clients care about the words, it shows in the final result.

What’s the simplest way to get the ball rolling?

Fill out the contact form and say hello. We’ll figure out the rest from there.

CURRENTLY
Writing product copy that doesn’t put people to sleep
Renaming a small but mighty health clinic
Whipping up emails for semi-fine jewellers
INSTAGRAM
CONTACT
© TINY FRUITS 2024
CURRENTLY
Writing product copy that doesn’t put people to sleep
Renaming a small but mighty health clinic
Whipping up emails for semi-fine jewellers
INSTAGRAM
CONTACT
© TINY FRUITS 2024
INSTAGRAM
CONTACT
CURRENTLY
Writing product copy that doesn’t put people to sleep
Naming a Gen Z beauty brand
Whipping up emails for semi-fine jewellers
© TINY FRUITS 2024

LDN 17:22:03

INSTAGRAM
CONTACT
CURRENTLY
Writing product copy that doesn’t put people to sleep
Naming a Gen Z beauty brand
Whipping up emails for semi-fine jewellers
© TINY FRUITS 2024

LDN 17:22:03

INSTAGRAM
CONTACT
CURRENTLY
Writing product copy that doesn’t put people to sleep
Naming a Gen Z beauty brand
Whipping up emails for semi-fine jewellers
© TINY FRUITS 2024

LDN 17:22:03